Projects
Welcome to my portfolio! Here, you'll find a collection of projects I've worked on, both individually and collaboratively, throughout my academic and professional journey. From my undergraduate and graduate studies to my work experiences each project reflects my skills and passion for creative content. I invite you to explore my work and see the diverse range of challenges I've tackled.
Crescent Pure Blue Ocean Market Strategy
In this project, we explored various marketing strategies to determine the optimal market positioning for Crescent Pure. Based on our analysis of the case study, we concluded that the beverage did not align fully with the energy or sports drink industries. Instead, we positioned it within the organic drink market. Given the highly competitive nature of the beverage industry, where major players dominate shelf space, we had to develop creative strategies to differentiate the brand. Additionally, working within a constrained budget of $750,000 made the challenge even more complex.
Northrop Grumman Commercialization Ideas
This recent project focused on delving into complex and technological designs to develop new and inventive ways for the public to engage with this cutting-edge technology. Through extensive research and financial analysis, we presented our ideas to the class who acted as Northrop Grumman.
Tableau Data Visualization
This project showcases my final for my Data Visualization and Storytelling class. In this project, I applied my Tableau skills to create an interactive dashboard designed to present our findings clearly and effectively. The dashboard features interactive top 10 icons, which update the event count bar graph and highlight the corresponding names and totals when clicked. Additionally, the average engagement rate line graph can be customized by selecting a specific channel. This project highlights my ability to work with data visualization and analytics, demonstrating the creation of dashboards and charts that track website performance metrics. It reflects my capability to present complex data in a visually engaging and informative way, an essential skill for making data-driven decisions in marketing. If you'd like to explore the dashboard firsthand, feel free to reach out!
Barebells Consumer Behavior Final Project
Our Barebells Consumer Behavior Final Project applied our expertise to develop strategic recommendations and goals for the brand. Through thorough research and customer persona creation, we aimed to provide actionable steps for effective implementation. Additionally, we revisited our quantitative research skills by organizing a product tasting on campus and administering a survey via Qualtrics, which allowed us to analyze the results using SPSS for deeper insights. Overall, we discovered how in-depth understanding of consumer behavior can benefit a business.
Coca-Cola Skincare Digital Marketing Strategy Final Project
The Coca-Cola Skincare Digital Marketing Strategy Final was a project, where we utilized AI to conceptualize the non-existent product "Cola Skin" and developed targeted strategies for reaching our defined audience. Throughout the semester, we applied our digital marketing expertise to create innovative campaigns, showcasing our skills in brand integration and strategic planning. As part of the project, we created mockups for landing pages and selected influencers who we believed would resonate with our audience to promote this new product under a well-known brand. Explore how we brought this unique concept to life.
Budweiser Conjoint Analysis Powerpoint
In this project, we utilized SPSS skills to conduct a conjoint and factor analysis on a chosen company or product. With a focus on survey design and social media post creation, we aimed to answer specific research questions with creativity and precision. Dive into our Budweiser Conjoint Analysis PowerPoint and explore the innovative methods we employed in this project. Our group received the highest project grade for this assignment meaning we successfully had findings from our research and conducted the survey correctly.
Sports Marketing Final Campaign Powerpoint
This project focuses on campaign developed during my Sports Marketing class. We were tasked with creating a sports-related campaign, and the opportunity for creative freedom allowed our group to dive into a subject we all felt passionate about. We chose to focus on the Boise State baseball team, which was unfortunately cut during our freshman year due to the combined effects of COVID-19 and budget cuts. Having only operated for one year, the team’s removal left a lasting impact on us as students, and we are eager to see the program revived. Our professor was highly supportive of our project, sharing our hope that this initiative will eventually come to fruition. This campaign reflects both my dedication to sports marketing and my commitment to advocating for causes that resonate with me and my peers.
Graphic Design - UTK Office of Sustainability
I am creating various graphics for signage, posters, and social media posts that effectively communicate the Sustainability efforts and events being hosted by the office for campus engagement. Here are a few designs I have created thus far using Canva.